Working closely with our implementing nonprofit partners, we develop about a dozen campaigns each year. The majority are matching campaigns, in which case we assemble donations in a challenge pool and our partner raises funds through its relationships to match us. Our partners use these types of campaigns to create urgency and added motivation with their prospective donors, to reach lapsed donors, and to encourage existing donors to increase their support. Our matching campaign donors have a highly leveraged impact because each dollar they contribute attracts at least one, and often two, dollars of support from others . . . all for the causes they embrace.